DECA Developments Launches Luxury Lorévia Collection and Dh3 Billion Pipeline
DECA Developments has officially introduced the Lorévia Collection, a series of high-end residential projects that marks a significant evolution for the company. The announcement, made in Dubai on November 5, 2026, includes the debut of the collection’s first signature waterfront property located in Al Zorah, UAE. MAGRABI Retail to acquire Dubai Optical.
Alongside the brand launch, DECA confirmed an aggressive expansion strategy, announcing plans to develop more than AED 3 billion in new projects within the next six months. This growth strategy draws on over 50 years of collective real estate experience and three generations of family heritage. Abu Dhabi, Ultrahuman develop biological age model.
The Lorévia Collection is designed to meet shifting luxury standards by integrating distinctive architecture with surroundings that prioritize unique lifestyle experiences. Bringing together distinctive architecture, carefully considered spaces and lifestyle experiences that enhance the appeal of each address. “True luxury goes beyond the price of a home, each development will draw inspiration from its unique setting.
Emad Haq, Co-Founder of DECA Developments, noted that true luxury transcends the price tag of a home, focusing instead on how various elements coalesce to create an elevated living environment. This philosophy drives the curated nature of the new brand.
Saad Haq, also a Co-Founder, emphasized that the company remains highly selective about which projects earn the Lorévia signature. The developer aims to cater to buyers who evaluate properties based on destination, design individuality, and long-term asset value. The collection’s initial rollout will feature ten destinations, spanning the UAE and selected international markets.
The international expansion component includes plans for two projects in Europe, one of which is a master-planned villa community situated in a mountain landscape. Other upcoming projects will highlight diverse settings ranging from vibrant urban centers to coastal regions, all tailored to reflect the character of their respective locations.
The first unveiled project in Al Zorah is set among natural mangroves and coastal waterways. The development is intended to offer panoramic views and high-end amenities, including access to local championship golf courses, marinas, and beaches. This site serves as the foundational example of the collection’s focus on premium, nature-integrated residential design. Insurance premium hike: Indian expat group moves court.
The reveal took place at an exclusive event titled The Grand Unveiling, which hosted industry leaders and agency owners. During the ceremony, the company also conducted its Top Partner Awards 2026. This segment of the event honored individual agents and partner agencies for their performance in a competitive real estate market, with top recipients receiving new Mercedes-Benz vehicles as part of the recognition. Honoring top-performing partner agencies and individual agents while recognizing the vital role of strategic partnerships in navigating a highly competitive, the Grand Unveiling also hosted DECA’s Top Partner Awards 2026.
With this launch, DECA enters a new phase of its corporate journey. Interested parties can access further details regarding the collection and upcoming project announcements through the company’s official website, www.loreviacollection.com.
